Digital Marketing Specialist
We’re looking for someone who knows how to get people’s attention. And keep it.
We’re looking for a Digital Marketing Specialist to help strengthen our online presence and support our employer branding in a thoughtful, creative way. Someone who follows trends with curiosity, understands how to turn ideas into engaging content, and knows how to express our voice with clarity and authenticity.
At IBORN, we see communication as part of who we are, not just how we promote ourselves. It’s part of how we work and how we build culture. If you care about valuable content, honest storytelling, and meaningful connections, we’d love to meet you!
🔍✨ We think you might be a good fit if you:
- Follow what’s happening: trends, formats, conversations, not just for fun, but to understand what works and why;
- Like working with social media, copywriting, and content creation;
- Are curious and enjoy learning what drives people’s decisions;
- Enjoy writing in both Macedonian and English, and care about doing it well;
- Prefer clarity over buzzwords;
- Have an interest in learning how to use AI tools (like Midjourney) to speed up and optimize your work;
- Can work independently, but also enjoy exchanging ideas with a team to achieve a shared goal;
- Can confidently help plan or host events that showcase our culture;
- Care about meaning and results, not just reach.
💻🎯 While being comfortable with:
- Google Analytics: understanding how to track and analyze performance data;
- Canva: creating visuals that align with our tone and platform needs;
- Social media: especially TikTok (understanding trends, tone, video format), Instagram, and LinkedIn;
- Generative AI tools: like ChatGPT for brainstorming, drafting, and editing content;
- Basic video editing tools: such as CapCut, InShot, or similar;
- SEO basics: you don’t need to be an expert, but should understand how content gets discovered.
🔧📢 In this role, you’ll contribute by:
- Creating marketing campaigns and social media content;
- Telling the story of who we are, what we do, and what it’s like to work here;
- Supporting the talent acquisition team by ensuring our employer brand is strong, consistent, and authentic;
- Using generative AI tools to move faster or explore new creative directions.
🧩 Who We Are
IBORN is a software development company based in Macedonia focused on building reliable, high-quality digital products. Our solutions serve clients and end-users across Europe and the United States.
What sets us apart is our commitment to strong engineering standards, continuous learning, and a culture of shared knowledge. We care deeply about how things are built, not just that they work, but that they are maintainable, scalable, and thoughtfully designed.
Learning isn’t just encouraged; it’s built into how we work through regular feedback, mentorship, and a team mindset that values improvement as much as delivery.
Skopje
Why work with us?
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Meaningful projects
We’re committed to working on projects that motivate our employees. We aim to staff our people into projects where we empower them to be owners and innovators with a systematic and engineering approach. -
Stimulating organization
We encourage people to pursue their ambitions and aspirations thanks to various career development and learning opportunities, such as personalized career programs, internal job mobility, contributing to intrapreneurial and cross-entity projects, and other initiatives. That is how we enable them to expand their scope of responsibilities, broaden their skills and expertise, and enrich their experience. Besides, the nature and diversity of IBORN projects offer boundless opportunities for people to thrive, grow and discover new horizons. -
A knowledge economy
Thanks to the distinctive profiles, skills, and experiences of our people, we have established a true “knowledge economy” where each person can express their talent and where each new idea that someone contributes can inspire another. At IBORN, learning from one another and sharing experiences – both successes and failures – are always encouraged. Our ambition is to always surpass the ordinary, to strive for excellence, inspired by creativity and innovation, and driven by challenges. This makes IBORN a place where you can learn, develop and explore your full potential. -
Growth & Development
In a sector as dynamic as the software industry, challenging ourselves and being open to the world around us is absolutely essential. We have a sharp focus on our employee skills development initiatives that are based on continuity and following the latest technologies and the personal pace and ambitions of the employee. With support from their mentor and our Talent Development Manager, employees play the lead role in their career growth. -
Encouraging risk-taking and pushing boundaries
At IBORN we never settle for the ordinary and continually explore new ideas. The engineering approach is one of our main values and guides everything we do. This challenges us to constantly push limits in the quest for excellence that defines our world. When you join IBORN you become part of a community of talents who shape remarkable teams. -
Winning together!
IBORN is home to bright minds and exceptional professionals with unique identities. They have flourished over the years because they are passionate about their work and the outstanding quality products and services they provide for our customers. They also thrive thanks to continuous learning and innovation coupled with a deep respect for the team in which they operate.