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IBORN.NET career site
Marketing · Skopje · Hybrid

Paid Media Marketing Specialist

Join us as and lead high-impact B2B campaigns that drive measurable growth through data-driven strategy and creative execution.

We are looking for a Paid Media Marketing Specialist with a strong grasp of performance marketing and a strategic approach to paid acquisition. Someone who knows how to design, execute, and scale campaigns across platforms and drive measurable results. This role requires a balance of analytical thinking, creative execution, and constant optimization. The ideal candidate brings proven experience in B2B advertising and a clear understanding of how to move prospects through the funnel with intent and efficiency.

Obligations

  • Plan, launch, and optimize multi-channel paid campaigns (Google, LinkedIn, Meta) with clear objectives: lead generation, engagement, conversions;
  • Build and manage B2B campaigns for software services and products;
  • Monitor performance and extract insights using tools like Google Analytics, Power BI, and Excel;
  • Execute A/B testing on ads, targeting, and keywords to refine performance;
  • Track and report on KPIs, including CPC, CTR, CPA, ROAS, and conversion rates;
  • Develop SEO/SEM strategies to enhance campaign visibility and effectiveness;
  • Manage retargeting efforts to re-engage high-potential leads;
  • Leverage CRM and marketing automation tools to guide leads through the sales funnel;
  • Translate performance data into strategic recommendations for stakeholders;
  • Collaborate closely with Sales and Management for campaign alignment and lead hand-off.

Must-Have Skills & Knowledge

  • Proven experience with Google Ads, Meta Ads, and LinkedIn Ads;
  • Strong grasp of audience targeting, segmentation, and retargeting strategies;
  • Proficiency in Google Analytics (GA4), Google Tag Manager (GTM), and conversion tracking setup;
  • Ability to write clear, compelling ad copy tailored to campaign goals;
  • Experience running and optimizing multi-channel campaigns with measurable ROI;
  • Solid understanding of performance metrics and reporting best practices;
  • Data-driven mindset with a sharp eye for optimization opportunities.

Why Choose IBORN

With over 10 years of experience, 100+ successful projects, and +100 Ibornians onboard, we’re dedicated to creating transformative solutions for our global clients across different industries. We believe in a people-first culture, fostering trust, and encouraging knowledge-sharing to help our teams and clients succeed. If you’re looking for an opportunity to grow your career, work on meaningful projects, and contribute to a collaborative and supportive environment, we'd love to meet you!

Teams
Marketing
Locations
Skopje
Remote status
Hybrid

Skopje

Why work with us?

  • Meaningful projects

    We’re committed to working on projects that motivate our employees. We aim to staff our people into projects where we empower them to be owners and innovators with a systematic and engineering approach.

  • Stimulating organization

    We encourage people to pursue their ambitions and aspirations thanks to various career development and learning opportunities, such as personalized career programs, internal job mobility, contributing to intrapreneurial and cross-entity projects, and other initiatives. That is how we enable them to expand their scope of responsibilities, broaden their skills and expertise, and enrich their experience. Besides, the nature and diversity of IBORN projects offer boundless opportunities for people to thrive, grow and discover new horizons.

  • A knowledge economy

    Thanks to the distinctive profiles, skills, and experiences of our people, we have established a true “knowledge economy” where each person can express their talent and where each new idea that someone contributes can inspire another. At IBORN, learning from one another and sharing experiences – both successes and failures – are always encouraged. Our ambition is to always surpass the ordinary, to strive for excellence, inspired by creativity and innovation, and driven by challenges. This makes IBORN a place where you can learn, develop and explore your full potential.

  • Growth & Development

    In a sector as dynamic as the software industry, challenging ourselves and being open to the world around us is absolutely essential. We have a sharp focus on our employee skills development initiatives that are based on continuity and following the latest technologies and the personal pace and ambitions of the employee. With support from their mentor and our Talent Development Manager, employees play the lead role in their career growth.

  • Encouraging risk-taking and pushing boundaries

    At IBORN we never settle for the ordinary and continually explore new ideas. The engineering approach is one of our main values and guides everything we do. This challenges us to constantly push limits in the quest for excellence that defines our world. When you join IBORN you become part of a community of talents who shape remarkable teams.

  • Winning together!

    IBORN is home to bright minds and exceptional professionals with unique identities. They have flourished over the years because they are passionate about their work and the outstanding quality products and services they provide for our customers. They also thrive thanks to continuous learning and innovation coupled with a deep respect for the team in which they operate.
Marketing · Skopje · Hybrid

Paid Media Marketing Specialist

Join us as and lead high-impact B2B campaigns that drive measurable growth through data-driven strategy and creative execution.

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